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Phone Append- How it works

In appending telephone numbers to your in-house file, there are automatic systems in place where the file can be uploaded and then “telling” the system what to do. Generally, the file has to be in some specific formats before being … Continue reading

Phone Append – What is it?

In this week’s blog, we want to talk about appending phones.  What is it? Phone appending is simply taking a file of customers you may currently have and attaching a phone number to that person. Many businesses have reasons for … Continue reading

Six steps of Email Marketing for Acquisition (3 of 3)

Once you have the creative ready, insure the company or broker you are working with does a “test” BEFORE the actual campaign is sent out. This is important because this allows you to send it to a few co-workers, yourself, … Continue reading

Six steps of Email Marketing for Acquisition (2 of 3)

In part one of the blog, we discussed the acquiring of the emails.  What to look for, questions to ask and opt in information. The next step is to insure you have the right message. In email marketing, you will … Continue reading

Six steps of Email Marketing for Acquisition (1 of 3)

In our age of technology, email marketing has become an ever-increasing tool in acquiring new customers. Does it work? How does it work? Where do you begin? Many companies find email marketing to their own clients very beneficial. You can … Continue reading

Top 10 ways to choose a good list broker

Most people don’t know where to even begin with their direct mail or email marketing campaigns.  The idea is there and it sounds good, but what is the first step? Choosing a vendor/list broker for the mailing list or the … Continue reading

Marketing is Changing

With the volume of marketing that an individual is exposed to in a given day, it is vitally important that your message is on target to the right people at the right time. If you don’t have a well refined … Continue reading